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Associate Marketing Director (Global FMCGs)

Ho Chi Minh City Permanent View Job Description
Lead a senior brand leadership role within a global FMCG organization. Responsible for driving topline growth through strategic planning, market insight translation, and cross-functional execution across multiple consumer categories. Own brand strategy, P&L levers (product, channel, marketing mix), and innovation pipeline while guiding a multi-level brand/marketing team toward ambitious revenue, profit, and market share goals.
  • Responsible for driving brand growth and topline performance
  • Managing P&L implications of product, channel, and marketing mix initiatives

About Our Client

A market-leading multinational in the fast-moving consumer goods sector with a broad portfolio across nutrition, personal care, and consumer lifestyle products. Operations span ~200 countries with a workforce exceeding 120,000 employees.

Job Description

Strategic Planning

  • Translate global brand direction into actionable local market strategies.
  • Align portfolio positioning to shifting consumer behaviors and market dynamics.
  • Identify short- and long-term growth opportunities using trend and data analysis.
  • Define pathways for product line extensions and new product development/launches.
  • Strengthen competitive differentiation through commercial innovation and data-driven claims.



Brand Execution

  • Assess market forces and close insight gaps to sharpen go-to-market plans.
  • Anticipate competitor moves; activate contingency or corrective programs quickly.
  • Lead integrated marketing, advertising, and promotional activity to deliver revenue, profit, and share targets.
  • Manage budgets; monitor ROI and financial performance parameters.
  • Turn consumer, media, and research findings into actionable campaigns.
  • Execute high-impact 360° programs (TVC, digital, social, in-store, CRM).
  • Track KPIs: campaign performance, forecast accuracy, and new launch metrics.
  • Ensure compliance with corporate policy, legal requirements, and ethical standards.
  • Capture and act on consumer / market feedback to strengthen brand equity.



Financial Management

  • Own brand budget planning, monthly tracking, and A&P management.
  • Build data-grounded forecasts and align cross-functional stakeholders on assumptions and investment choices.



People Development

  • Lead, coach, and develop a high-performing marketing/brand team.
  • Promote continuous learning, capability building, and succession readiness for future leaders.
  • Encourage cross-functional collaboration and performance accountability.



Other / Governance

  • Partner with internal stakeholders to optimize commercial programs and execution.
  • Identify and manage risks tied to regulatory, policy, or market shifts.



Supervisory Scope

  • Direct management of Senior Brand Managers, Brand Managers, and Marketing Managers.

The Successful Applicant

Experience

  • Minimum 10+ years in leading FMCG or multinational environments.
  • Exposure to medical / nutrition / regulated categories a plus (helpful for complex claims).
  • Proven success in ATL/media strategy, consumer research application, and new product launches.
  • Track record designing and measuring creative, commercially effective marketing programs (including field / salesforce activation).



Education

  • Bachelor's degree in Business, Marketing, or related field required.
  • MBA strongly preferred.



Core Competencies

  • Strategic planning & portfolio shaping.
  • Delegation, stakeholder influence, and persuasive communication.
  • Financial acumen tied to brand P&L, forecasting, and A&P control.
  • Strong organizational, interpersonal, and time-management skills.
  • Self-directed, improvement-focused leadership style.



Languages & Tools

  • Strong command of English.
  • Proficient in MS Office and standard marketing analytics/reporting tools.

What's on Offer

  • Senior-impact role shaping category growth across a large, visible FMCG portfolio.
  • Global-scale resources; cross-market career pathways and mobility.
  • Recognized best-in-class workplace culture with strong commitments to diversity and inclusion.
  • Development-focused environment supporting leadership growth, functional upskilling, and career progression.
  • Supportive policies for work-life integration, working parents, and high-performing professionals.
Contact
Nhung Le
Quote job ref
JN-062025-6772808

Job summary

Function
Marketing
Specialisation
Category Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Nhung Le
Job Reference
JN-062025-6772808

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.