Brand Manager - Blockchain Technology

Ho Chi Minh City Permanent
  • Manage brand strategies for DeFi platform, overseeing positioning and messaging
  • Drive product brand excellence and impactful campaigns

About Our Client

Our client is a dynamic block-chain-based DeFi platform, striving for a worldwide decentralised financial system. The company values diversity at the workplace and seeks those who share the vision of an inclusive financial system. Join their journey to global leadership from Vietnam.

Job Description

  • Formulate and execute product brand strategies to establish products as premier brands in the Web3 sector
  • Collaborate with cross-functional teams to ensure seamless alignment and execution of product brand initiatives
  • Develop and oversee budgets for product brand projects, ensuring spending aligns with company objectives
  • Transform brand elements into actionable plans and go-to-market strategies
  • Supervise a team of marketing professionals dedicated to brand initiatives
  • Evaluate and analyse the impact of product brand endeavours, adapting strategies as needed

The Successful Applicant

  • Bachelor's degree in marketing, business, or a relevant field
  • 4 - 6 years of experience in brand management, marketing, or a related field, with a notable focus on overseeing international projects
  • Proficient project management abilities, capable of handling multiple projects concurrently
  • Exceptional communication and teamwork proficiency
  • Background in market research, brand positioning, and brand messaging
  • Comprehensive grasp of the complete marketing spectrum
  • Merging analytically acumen with creative thinking
  • Fluent proficiency in written and spoken English
  • Cryptography/Web3 industry knowledge is advantageous

What's on Offer

  • Location: Ho Chi Minh City
  • Attractive salary package with semiannual performance-based reviews
  • Guaranteed official salary during the probation period
  • Additional 13th-month salary & bonus opportunities (Token Bonus/ Investment Allocation)
  • Comprehensive coverage of compulsory insurance in line with Vietnam Labor Law
  • Premium health-care insurance, extending support to spouse and children
  • Generous annual leave of 12 days, plus specialised leaves:
    • Birthday Leave: Enjoy a day off on your birthday to celebrate with loved ones
    • Charity Leave: 2 paid days per year for engaging in volunteer work
    • Self-development Leave: 2 paid days annually for personal growth activities
  • Transportation and lunch allowances provided
  • Necessary work equipment including Macs/Laptops
  • Exciting company trips and team-building activities
  • Abundant opportunities for career advancement
  • Budget allocated for your training and self-improvement
  • Professional yet enjoyable work environment
  • Collaborate with friendly, skilled colleagues
  • Flexible working hours: 8 hours x 5 days/week (Monday to Friday)
  • Well-stocked pantry with delicious food and beverages
  • Expect additional surprising benefits!
Dang Nguyen
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Job summary

Brand Management
What is your area of specialisation?
Financial Services
Ho Chi Minh City
Contract Type
Consultant name
Dang Nguyen
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.