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Consumer Market Insight (Director Level) - Global Leading FMCGs

Ho Chi Minh City Permanent USD8,000 - USD10,000 per month (USD96,000 - USD120,000 per year) Work from Home or Hybrid View Job Description
This is an exciting opportunity for an experienced insights professional to take on a senior leadership role. The position plays a critical role in shaping category strategy, brand innovation, and communication by delivering consumer and market understanding. The successful candidate will act as a strategic business partner, influencing commercial decisions, driving growth & developing a high-performing insights team.
  • Lead consumer & market insights to drive brand growth
  • Strategic leadership role with team development responsibilities

About Our Client

Our client is a well-established multinational company with strong market presence and a portfolio of leading brands. Renowned for its focus on innovation and consumer-centric strategies, the company provides an empowering workplace that values leadership, collaboration, and continuous professional development.

Job Description

  • As CMI Lead, you will work closely with the commercial and marketing leadership teams to embed consumer insights into the heart of business decision-making.
  • You will deliver actionable recommendations that enhance brand performance across multiple growth levers, while managing both locally led and globally guided projects.
  • A core aspect of the role involves strengthening the voice of the consumer, identifying growth opportunities, and ensuring sharper execution across the business agenda.
  • You will also take responsibility for managing consumer research projects, synthesizing diverse data sources, and shaping strategies that connect insights to business growth.
  • The role requires managing external agency partners, ensuring high-quality delivery of insights, and fostering continuous improvement.
  • Beyond business impact, you will play a key role in people development by coaching, mentoring, and driving the growth of your team.

The Successful Applicant

  • The ideal candidate brings at least 10+ years of experience in consumer insights, market research, marketing, or related functions.
  • You have a proven ability to translate data into compelling narratives and business recommendations, with strong expertise in strategic thinking, storytelling, and consumer research methodologies
  • Experience in managing cross-functional discussions, guiding research approaches, and working with external agencies is essential.
  • Leadership experience in team development and coaching over the past 1-2 years will be highly valued.
  • A strong balance of business acumen and consumer-centric mindset is required, along with the ability to influence senior stakeholders and shape category strategy.

What's on Offer

  • This role offers the chance to make a tangible impact on category growth while leading a key strategic function.
  • You will gain exposure to senior leadership, contribute to high-level decision-making, and have the opportunity to develop a talented team.
  • The company provides a supportive international environment, competitive compensation, and long-term career growth opportunities for high-performing leaders.
Contact
Nhung Le
Quote job ref
JN-092025-6839557

Job summary

Function
Marketing
Specialisation
Analysis & Planning
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Nhung Le
Job Reference
JN-092025-6839557
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.