Country Manager - Wines and Spirits

Ho Chi Minh City Permanent Work from Home or Hybrid
  • World renowned luxury wine brand
  • Exciting opportunity to lead and transform a growing business

About Our Client

One of the most prominent companies in the wine/spirit industry, the client is recognised for its premium, world class and diverse portfolio.

They are hungry to expand their international success to Vietnam market.

Job Description

Brand Management

  • Work in unison with the marketing department to ensure efficient use of budget driving for consumer focus, awareness building and brand engagement activities.
  • Build full year cycle to manage and ensure distributors execution is up to standard.
  • Dive in-store stock availability and presence across Vietnam, duty free shops and leverage shopper insights manage category.
  • Be the leader in market, lead the trend and ensure high standard events and activation activities.

Market Analysis

  • Position the brand portfolios in the market by closely monitoring competitors pricing, strategy and brand investment.
  • Identify risks and opportunities in the market to grow the company diverse portfolio and direct investment needs for growth when needed.
  • Communicating and updating the business insight/report on the business to the LT & regional team

Managing customers/distributors

  • Provide first class support and service, inspire our customers with our brands to win their hearts and souls.
  • Set out clear targets and objectives; work together with our customers and distributors and establish promotional and marketing campaigns.
  • Manage budget closely through performance tracking, risk and opportunity identification on a monthly basis
  • Maintain stock availability for all priority brands and ensure the plan for distribution is executed smoothly
  • Identify and adjust the route to market while growing the potential partners/customers in the region
  • Nurture and develop close relationship with customers, key accounts in the region and ensure close collaboration especially during peak seasons.

The Successful Applicant

  • Any related discipline/diploma in business and finance
  • Preferably from wine/spirit industry
  • Proven track record of leadership ability, performance and delivering value
  • Hands-on approach, strong problem solving skills and commercial driven
  • Wine/spirit knowledge and passionate about the product
  • Have experience working in complex and volatile market

What's on Offer

  • Great opportunity to lead growing business
  • Attractive compensation package
Thanh Le
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Job summary

Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Ho Chi Minh City
Contract Type
Consultant name
Thanh Le
Job Reference
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.