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Head of Marketing & Communications (Industry Leader)

Ho Chi Minh City Permanent View Job Description
The Head of Marketing & Communication leads marketing, branding, and communication efforts to align with business objectives. This role enhances client acquisition, brand equity, and stakeholder engagement, requiring expertise in financial services and regulatory compliance.
  • A strategic leadership opportunity awaits at a leading company in the industry.
  • Opportunity for comprehensive development with competitive package

About Our Client

An industry leader providing strategic solutions across multiple sectors to drive economic growth. With extensive market expertise, it plays a key role in shaping the financial landscape and attracting both local and international stakeholders. Committed to innovation and regulatory compliance, the company continually expands its offerings while upholding industry best practices and standards.

Job Description

Marketing & Brand Management:

  • Develop and execute marketing and branding strategies.
  • Create data-driven campaigns for fund products.
  • Adapt messaging for different markets and investor behaviors.
  • Collaborate with sales and product teams on market opportunities.
  • Ensure brand consistency across platforms.



Communication & Public Relations:

  • Manage internal and external communications, media relations, and crisis management.
  • Build relationships with financial media and key stakeholders.
  • Develop investor communication strategies.



Digital Marketing & Customer Experience:

  • Oversee global digital marketing across social media, websites, and other platforms.
  • Lead digital transformation using AI, data analytics, and automation.
  • Optimize marketing strategies based on performance analysis.



Leadership & Stakeholder Engagement:

  • Align marketing and communication strategies with business goals.
  • Lead, mentor, and develop marketing teams.
  • Manage relationships with external agencies and vendors.



Compliance & Risk Management:

  • Oversee marketing budgets and ensure resource optimization.
  • Ensure compliance with financial regulations.
  • Monitor industry trends and manage reputation risks.

The Successful Applicant

Qualifications:Education: Bachelor's degree in Marketing, Communications, or related field; MBA preferred.

Experience:



  • 10+ years in marketing, communications, or branding, preferably in financial services.


  • Expertise in digital marketing, brand management, and public relations.


  • Strong leadership in managing teams and working with senior stakeholders.

Skills:

  • Excellent communication, negotiation, and presentation abilities.
  • Strong analytical, problem-solving, and project management skills.
  • Proficiency in digital tools, CRM platforms, and data analytics.
  • Fluency in English; understanding of Vietnamese preferred.
  • Strong interpersonal skills and integrity.

Key Performance Indicators (KPIs):

  • Growth in customer acquisition and retention.
  • Increase in sales and market share.
  • Improvement in brand awareness and equity.
  • ROI from marketing campaigns.
  • Effective stakeholder engagement and reputation management.
  • Compliance with financial regulations.

What's on Offer

  • Competitive salary and compensation package
  • Opportunities for professional growth and development
  • A supportive and inclusive work culture
  • Comprehensive healthcare benefits
Contact
Nhung Le
Quote job ref
JN-012025-6648367

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Business Services
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Nhung Le
Job Reference
JN-012025-6648367

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.