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Head of Modern Trade - Consumer electronics

Ho Chi Minh City Permanent Work from Home or Hybrid View Job Description
We are seeking a driven and strategic Head of Modern Trade Sales for client in Consumer Electronics industry. The successful candidate will lead and drive sales initiatives, manage a team, and build strong relationships with key accounts.
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  • Well known global brand with high quality products
  • Multinational working environment with eagerness to grow business in Vietnam

About Our Client

Our client is a prominent player in the Consumer Electronics industry. As a large organization, they have a global footprint with operations in many countries, including Vietnam. They are known for their diverse product portfolio and commitment to quality.

Job Description

As a Head of MT, your main responsibilities will include:

  • Drive profitable growth in the Modern Trade channel in Vietnam.
  • Managing a key account management sales team
  • Develop reports across various systems for management insights.
  • Oversee and control BTL activities aligned with strategic objectives.
  • Analyzing market trends and competitor activity
  • Collaborate with Product Marketing to optimize product range and pricing. Work closely with Brand and Trade Marketing teams on campaigns, catalogues, POS materials, displays, dealer incentives, and events.
  • Build and nurture strong relationships with key Modern Trade customers to grow business.
  • Make strategic decisions to ensure profitable growth, including terminating non-performing dealers when necessary.
  • Reporting on sales performance to BOD

The Successful Applicant

A successful Head of MT should have:

  • A degree in Business, Marketing, or a related field
  • At least 10 years of key account sales experience in the Consumer industry, with strong relationships in Modern Trade (prefer consumer electronics, home appliances; open to FMCG and retailers)
  • Strong communication and leadership skills
  • Prior experience in Product Management in a plus.
  • English fluent

What's on Offer

Our client offers you:

  • A competitive salary range
  • Sales bonus
  • Premium healthcare insurance
  • A dynamic and collaborative work environment
  • Opportunities for career growth and development



We encourage candidates who are passionate about sales MT, strategic planning, and consumer industry to apply. This is an exciting opportunity to lead a sales team in a reputable organization.

Contact
Sapphire Nguyen
Quote job ref
JN-122024-6607223

Job summary

Function
Sales
Specialisation
FMCG & Consumer
What is your area of specialisation?
Business Services
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Sapphire Nguyen
Job Reference
JN-122024-6607223
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.