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Head of Modern Trade

Ho Chi Minh City Permanent View Job Description
This leadership role is responsible for shaping and executing the Modern Trade strategy across Vietnam. The position combines strategic planning, customer engagement, and talent development to deliver business growth and operational excellence.
  • Manage the nationwide Modern Trade strategy for a top-tier FMCG company
  • Drive high-impact commercial initiatives while developing a high-performing team

About Our Client

The hiring organization is a large enterprise in the FMCG industry with a strong presence in Vietnam. It is recognized for its well-established market position and focus on delivering quality products to consumers nationwide.

Job Description

  • Translate business unit and category strategies into actionable customer and channel plans.
  • Lead the execution of growth initiatives including new product launches, pricing strategies, and thematic campaigns.
  • Support commercial negotiations and manage key customer relationships across the Homecare category.
  • Define and deploy the total Modern Trade strategy nationwide, ensuring alignment with long-term business goals.
  • Deliver key performance indicators such as turnover growth, market share, profitability, and execution excellence.
  • Oversee cross-functional collaboration and field execution to ensure seamless implementation.
  • Champion the talent agenda by building capabilities and leading a team of Key Account Managers and Field Execution professionals.

The Successful Applicant

  • Solid experience in Modern Trade sales-whether at Brand or Retailers, or in Commercial leadership roles within FMCG.
  • Strong strategic thinking, negotiation, and relationship management skills.
  • Proven track record in leading teams and driving business results.
  • Excellent analytical, planning, and execution capabilities.
  • Bachelor's degree in Business, Marketing, or a related field; advanced qualifications are a plus.

What's on Offer

  • Competitive salary and performance-based incentives.
  • Room to lead the change and shape the future of Modern Trade sales.



If you are ready to take the next step in your career, apply now to become a part of this exciting opportunity in FMCGs!

Contact
Sapphire Nguyen
Quote job ref
JN-062025-6769938

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Sapphire Nguyen
Job Reference
JN-062025-6769938

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.