Marketing Deployment Director (Global Leading MNC)

Ho Chi Minh City Permanent
  • Opportunity to take on international assignments or roles with a global focus
  • The attractive compensation package & comprehensive benefits of the market.

About Our Client

Global leading multinational company

Job Description

Portfolio Planning: Collaborate with the Category Management team to build a long-term portfolio strategy

Cycle plan implementation

  • Build Annual Campaign brief & plan
  • Evaluate Campaign Performance using data-driven strategies and propose actions for improvement.
  • Collaborate with the Consumer activation team to define Consumer Activation strategy in line with brand strategy

New Product Introduction

  • Ultimately accountable for the execution of NPI (including approval for Barrel Proof, PQS..)
  • Collaborate with Trade to design consumer and retailer-centric programs to maximize the potential growth of NPIs.

Brand Performance: Lead & drive total brand performance, including but not limited to share, volume, and marketing investment.

Productivity: Drive Productivity and Optimization Agenda for product portfolio in collaboration with cross-function (Supply chain, Trade…)

Budget Management: Overseeing budget Planning and management

The Successful Applicant

  • University graduate with solid academic results, preferably in Marketing management
  • Minimum 8 years experience in Brand Marketing / Trade Marketing in a sizeable FMCG company (preferably an MNC) in senior managerial roles
  • Previous experience in Consumer Goods would be a big plus
  • Proficiency in interacting with a global team
  • Strong interpersonal skills, team player, attention to detail, commitment to data excellence, agility, and autonomy
  • Deep, strategic understanding of market dynamics, economic indicators, and global trends
  • Master stakeholder management, with a nuanced understanding of complex stakeholder landscapes and strategic relationship building
  • Expertly navigates complex operational challenges, using strategic and innovative approaches (e.g. automation & machine learning, etc.) to maintain and enhance efficiency
  • Able to Proactively monitor competitors, and build models to forecast future market and category scenarios
  • Implemented a structured mentorship program within the team, resulting in an improvement in team members' skill proficiency, both functional and leadership aspects.

What's on Offer

  • The attractive compensation package & comprehensive benefits of the market.
  • Global leading multinational company
  • Opportunity to take on international assignments or roles with a global focus
Nhung Le
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Job summary

What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Ho Chi Minh City
Contract Type
Consultant name
Nhung Le
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.