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Marketing Manager

Ho Chi Minh City Permanent View Job Description
This role offers a chance for extensive growth in leadership and brand management within a global company. You will contribute to the success of one of the group's essential products by developing advanced marketing strategies to achieve commercial and brand objectives. Your efforts will maintain brand equity and leverage local consumer insights to meet annual business targets.
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  • Our Client is a global company in FMCG with international working environment
  • An opportunity for comprehensive development of leadership and brand management

About Our Client

Our client stands out as a key player in their industry, recognized for their dedication to innovation and excellence. They foster a dynamic and inclusive workplace culture where every contribution is valued. Emphasis on employee growth and continuous learning makes them an appealing choice for career advancement. With a strong presence in the market, they provide ample opportunities for growth and progression.

Job Description

- Develop and direct the national brand strategy in alignment with international brand positioning and the country's priorities, fostering ongoing brand growth and consumer relationships.
- Establish strategic directions and a three-year marketing plan, prioritizing portfolio activities (new launches, pillar product renewals, and core catalogue animation).
- Lead marketing mix strategies (IMC/360/Digital/Retail) and adapt communications (imagery, digital, point of sale).
- Oversee the gathering and analysis of consumer and market insights, sharing findings to ensure new product development aligns with the country's needs.
- Manage international launches locally, creating engaging consumer brand experiences and supervising the entire development process to meet deadlines.
- Oversee budget management (sales forecasts, pricing strategy, brand profitability, P&L, etc.).
- Coordinate with other departments (sales, logistics, education, etc.) and partner agencies to craft a comprehensive business strategy.
- Develop clear messages for top management and support teams in meeting preparations.
- Influence media and promotional plans.
- Build, develop, and manage the brand team, providing training and enhancing their marketing expertise and skills.

The Successful Applicant

- Bachelor's degree in Marketing or Communication.
- Proficient in English, with a minimum IELTS score of 6.5.
- At least 5 years of experience in marketing within an FMCG company.
- Strong verbal and written communication skills.
- Ability to multitask and solve problems.
- Skilled in change management and adaptability.
- Customer-focused approach.
- Professional demeanor and well-organized.
- Leadership experience in planning, performance management, and team engagement and motivation.

What's on Offer

  • Competitive salary package
  • An opportunity for professional development and advancement.
Contact
Nhung Le
Quote job ref
JN-042024-6402486

Job summary

Function
Marketing
Specialisation
Brand Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Nhung Le
Job Reference
JN-042024-6402486

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.