Regional Commercial Manager - FMCG

Vietnam Permanent USD6,000 - USD10,000 per month (USD72,000 - USD120,000 per year)
  • Exciting opportunity at an industry giant
  • Key leadership role that requires a visionary mindset.

About Our Client

A leading entity in Vietnam's FMCG landscape, this company is recognized among the top industry giants, renowned for its comprehensive portfolio of beverages. It emphasizes sustainability and innovation, driving its commitment to quality and consumer satisfaction. With a vast distribution network, it ensures widespread accessibility of its products, catering to diverse consumer preferences across the country.

Job Description

  • Lead the regional execution of Sales & Distribution (S&D) strategies, ensuring alignment with the national framework to achieve targeted objectives.
  • Establish and maintain the infrastructure and processes necessary for the effective execution of brand and trade programs, tailored to meet both business goals and customer segment demands.
  • Contribute significantly to the S&D Leadership team, influencing and driving the People & Leadership agenda, fostering a culture of leadership and development within the team.
  • Report directly to the National Sales Director, acting as a key liaison between the regional team and senior management.
  • Engage closely with internal stakeholders, including the Regional Sales Director and Region Business Development Manager, to ensure strategic alignment and operational synergy.
  • Build and maintain strong, productive relationships with external partners, such as Distributors and Suppliers, to support regional S&D objectives.
  • Drive the regional team towards achieving assigned targets, including volume, distribution, and stock availability, through effective strategy implementation and team motivation.
  • Manage distributor and wholesaler relationships to support the Route to Market (RTM) agenda, ensuring alignment with regional strategies and objectives.
  • Develop and implement a comprehensive Trade Coverage Plan for the region, focusing on maximizing reach and impact of trade marketing efforts.
  • Lead the regional team in achieving trade marketing objectives, such as enhancing visibility, ensuring stock freshness, and optimizing off-take performance at outlets.
  • Oversee the implementation of brand campaigns, developing detailed operational plans to achieve and measure campaign KPIs effectively.
  • Foster a culture of effective people management and coaching within the team, aiming to maximize individual performance and support career development plans.
  • Dedicate time to strategic oversight, ensuring the S&D strategy is translated into actionable plans that align with national S&D goals and meet regional targets.
  • Motivate, manage, and develop the regional team, encouraging a culture of coaching and development in line with the company's guiding principles and mission.
  • Monitor key performance indicators to ensure strategic objectives are met, tracking the execution of cycle plan activities and adherence to instructions.
  • Collaborate with business development and other internal partners to maintain alignment and support operational success, nurturing key external relationships.
  • Encourage innovation and transformation within the team, promoting the development and implementation of new trade programs and strategic initiatives.

The Successful Applicant

  • Holds a Bachelor's degree in Business, Marketing, or a closely related field.
  • Brings a minimum of 9 years of relevant experience, preferably within the Consumer Goods sector.
  • Fluent in both English and Vietnamese, capable of effectively communicating in a multilingual environment.
  • Demonstrates strong coordination and collaboration abilities, essential for working across teams and departments.
  • Possesses robust reporting and analytical skills, enabling data-driven decision-making and strategy formulation.

What's on Offer

  • Performance-based bonus structure, rewarding exceptional achievements and contributions
  • Collaborative and dynamic team environment, positioned within one of the fastest-growing industries
  • Empowering culture that values innovation, flexibility, and individual contribution
  • Moderate travel requirements, with comprehensive support and compensation, offering a chance to engage with diverse teams and markets
Dang Nguyen
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Job summary

Direct Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Contract Type
Consultant name
Dang Nguyen
Job Reference

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