Senior Content & Social Advocacy Manager (Global Leading MNC)

Strategic Direction & Vision:

• Define and implement a unified content and advocacy strategy across all brands and categories, including platform-specific approaches (e.g., TikTok, Zalo, Facebook, Instagram, Shopee) and influencer engagement plans.

Digital Platform Leadership:

• Oversee digital tools and platforms (e.g., influencer management, social listening, and automation tools) and explore new technologies including AI-driven content creation for market competitiveness.

Social Commerce Enablement:

• Partner with sales and e-commerce teams to drive integrated social commerce campaigns, working closely with key platforms and marketplaces popular in Vietnam.

Data-Driven Insight:

• Utilizeanalytics and listening tools to uncover local market trends, generate insights, and guide data-informed content decisions. Set up automated dashboards to track key performance metrics.

Influencer & Advocacy Management:

• Design and execute influencer marketing strategies, including budget planning, contract handling, compliance, and performance optimization. Work with the Advocacy Manager to maximize ROI and operational efficiency.

Agency & Partner Coordination:

• Manage creative and influencer agencies, select suitable partners, and oversee collaboration with local content creators and nano/micro influencer platforms.

Content Strategy & Execution:

• Develop and scale a content production model that responds quickly to cultural shifts and audience preferences, integrating both in-house and creator-led content.

Innovation Pipeline:

• Champion experimentation by testing new features, partnerships, and content formats unique to the Vietnamese digital landscape.

Capability Building:

• Lead training initiatives to upskill internal teams and embed best practices around content development, influencer engagement, and digital tools.

Livestreaming Leadership:

• Lead the formulation of a holistic livestreaming strategy tailored to the Vietnamese audience. Coordinate with the Livestreaming Manager on performance goals, vendor management, and content formats.

Affiliate Program Development:

• Build and operationalize a strategic affiliate marketing framework in collaboration with the Affiliates Manager, including technology selection and network expansion.

Industry Engagement:

• Represent the company in local industry forums, strengthen relationships with creators, and contribute to the upskilling of the broader content ecosystem.