Senior Marketing Manager

Ho Chi Minh City Permanent USD4,000 - USD8,000 per month (USD48,000 - USD96,000 per year)
  • A premier independent commercial law firm with 30 years history in Vietnam
  • Develop the vision and strategies required for a law firm

About Our Client

Our client is a full service commercial law firm with nearly 30 years operation in Vietnam. They have a track record of advising leading MNCs and Vietnamese companies in relation to their business and investments in Vietnam, and they are considered as the premier independent legal practice. They maintained this position by being in many reputable law recognition awards like The Asia Pacific Legal 500, Asialaw, ...

Job Description


  • Co-ordinating and providing logistical support for events such as seminar programmes, webinars, in-house client training and client entertainment
  • Understanding the firm's brand positioning and values, and ensuring all marketing activities reflect this
  • Understanding competitor activity and providing recommendations as to how this may affect the success of our marketing activities
  • Maintaining client information, client communications as well as managing and co-ordinating mail outs for all events and publications;
  • Inputting and collating marketing expenditure and maintaining an accurate record of all payments, as well as the return on investment.
  • Playing an active role in the collation of materials for pitches and presentations to clients as required;
  • Co-ordinating the updating and production of brochures, newsletters and other written publicity materials and relevant mailing lists (internal and external materials), as well as the marketing database;
  • Drafting directory submissions and managing/co-ordinating the directory process;
  • Maintaining our firm's website;
  • Handling both internal and external enquiries (including from other members of the firm, clients/potential clients, the media and external providers) and dealing with them directly and professionally
  • Ensuring that information about key opportunities, including outcome, feedback and follow-up actions are recorded appropriately on our firm's system;
  • Assisting with marketing administrative duties and take responsibility for ad-hoc marketing initiatives;
  • Managing and promoting our firm's digital marketing platform (including our social media profile; co-coordinating and updating blogs, etc.).


  • Developing and leading implementation of strategies which ensure the best practice of our firm and positioning the firm as the premier commercial law firm in the Vietnam legal market;
  • Developing and assisting in the implementation of marketing initiatives as well as business development and client relationship activities of our firm;
  • Developing and implementing a proactive and successful client management programme;
  • Developing and managing annual business plans identifying key activities, priorities and risks;
  • Conducting market analysis and research for key business development initiatives and client targeting;
  • Evaluating market conditions, competitor data and implementing marketing plan changes as appropriate;
  • Attending relevant networking events to develop and maintain a network of relevant relationships.

The Successful Applicant

  • University post graduate with marketing qualification is highly desirable;
  • Upwards of 10 years of experience in a marketing communications and/or business development role in a professional services or partnership environment firms (law firms, accounting/auditing, finance/banking service and investment funds, etc.);
  • Excellent English Communication
  • Experience working with stakeholders and developing relationships;
  • High degree of attention to detail and well-organised;
  • Self-motivated, independent, able to work with a minimum of supervision;

What's on Offer

  • Very attractive monthly base salary
  • Premium health care plan
  • A professional and open minded working environment
  • Work at one of the most modern buildings in the centre of Ho Chi Minh city
Linh Bui
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Job summary

Banking & Financial Services
Executive Search
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Business Services
Ho Chi Minh City
Contract Type
Consultant name
Linh Bui
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