Senior Marketing Manager/Director - Blockchain Venture

Hanoi Permanent
  • A full-stack cross-chain platform start-up
  • Newly invested startup with strong potential to grow

About Our Client

Our respected client is a newly invested blockchain venture.

Job Description

  • Partner closely with CMO to build out marketing plans that drive awareness and lead customers through the purchase funnel across marketplace verticals. This role will also be the expert for the marketplace vertical(s) assigned and manage in brand management style.
  • Measure, monitor and build detailed qualitative and quantitative sentiment reports identifying trends and opportunities for improvement.
  • Lead development of cross channel marketing campaigns and engagement plans for NFT launches, auction, new feature roll outs, and events and report on their performances.
  • Manage marketing/growth campaigns calendar, budget, and general PR with major announcements, conferences, podcasts, AMAs and other opportunities to achieve key results as set on quarterly and annual basis with specific focus on community growth.
  • Plan and manage campaign execution with cross-functional colleagues, internal creative team, external agencies, partners and community content creators.
  • Ensure all product marketing materials align with brand positioning and tone of voice (website, blog, social media, community channels, etc.)
  • Embody the spirit of innovation and entrepreneurship: you are not afraid to take risks, think bigger, and never settle. Come change how the world works.
  • Hands-on activation across all social channels and rapid experimentation of new channels, campaigns, creatives, incentives, and approaches.
  • Build and maintain strong partnerships with key stakeholders across the organization including Product, Engineering, Data Science, Operations, and Content marketing.
  • Owner & Operator of CRM tools to increase the user engagement and responsible for reporting ROI and KPIs for all programming.

The Successful Applicant

  • 5+ years of experience in brand marketing, public relations, social media community building, and/or investor relations.
  • Solid understanding of the crypto space.
  • Advanced level of English is a must. Fluency in a third language is a plus.
  • Detail oriented, pro-active in execution and project management.
  • Flexible for overtime work and enthusiasm for teamwork and fast-paced environments.
  • Humble and willing to learn every day.
  • Critical thinking and have a service mindset, with high emotional intelligence.
  • Excellent communications and project management skills.

What's on Offer

  • Attractive benefit package: Base salary + 13th salary + performance bonus.
  • Work with world class experts around the world on the latest technologies.
  • Healthcare plan.
Van Nguyen
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Job summary

Online Marketing Management
What is your area of specialisation?
Technology & Telecoms
Contract Type
Consultant name
Van Nguyen
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