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Senior Trade Marketing Manager - FMCG

Ho Chi Minh City Permanent View Job Description
This role is responsible for driving brand activation through trade marketing and leading the commercial process to maximize growth across key retail environments. The position plays a pivotal role in aligning shopper insights, category strategies, and customer engagement plans to deliver business results.
  • Lead impactful brand activation and trade marketing strategies
  • Collaborate cross-functionally to shape commercial success & shopper engagement

About Our Client

Our client is a leading multinational in the consumer goods industry, known for its strong portfolio of beloved brands and a commitment to innovation, sustainability, and excellence in execution. With a collaborative culture and a focus on talent development, the company offers a platform for professionals to thrive and make a meaningful impact.

Job Description

  • Lead the development of shopper marketing capabilities and embed them across the organization.
  • Design and implement 5P and Trade Marketing strategies aligned with brand and category goals.
  • Drive the Commercial Business Planning (CBP) process and ensure monthly discipline to support growth in priority REs.
  • Leverage shopper insights and analytics to identify trends, and new customer-specific opportunities.
  • Manage GTN (Gross-to-Net) investment strategy, prioritizing based on ROI and growth potential.
  • Ensure excellence in marketing activation, including touchpoint prioritization and go-to-market execution for new products.
  • Define and track KPIs across the 5Ps, and develop action plans to address performance gaps.
  • Translate category and trade strategies into actionable customer engagement plans.
  • Develop and annually review the retail go-to-market strategy.
  • Support budget reviews, volume planning, and financial goal setting in collaboration with the Hub.
  • Lead the retail category development process and define category management strategies.
  • Oversee in-store management, including agency coordination, POS development, and field force automation.

The Successful Applicant

  • Holds an MBA or BA in Business Management with a focus on Sales & Marketing.
  • Demonstrates strong analytical and decision-making skills, with the ability to influence and negotiate effectively.
  • Brings a customer-centric mindset and a track record of developing and coaching teams.
  • Experience in cross-functional collaboration and driving commercial excellence.
  • Experience in fostering innovation and experimentation in retail environments.

What's on Offer

  • Competitive compensation package with performance-based incentives.
  • Opportunity to shape national marketing strategies and influence regional growth.
  • A collaborative and inclusive work culture with strong career development pathways.
Contact
Sapphire Nguyen
Quote job ref
JN-052025-6740257

Job summary

Function
Sales
Specialisation
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Sapphire Nguyen
Job Reference
JN-052025-6740257

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.