Talent Trends 2025: Compete on Clarity

Michael Page’s Vietnam Talent Trends Report is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses in Vietnam navigate the shifting labour market and shape stronger hiring and retention strategies.

This report explores what motivates talent today – salary expectations, workplace culture, and values, work-life balance, diversity and inclusion, and career development. It provides an end-to-end understanding of today's employees at both global and local levels, offering actionable recruitment findings for employers looking to attract, engage, and retain today’s workforce for their companies.

The Talent Trends 2025 Report is available in global, regional, and local editions to support decision-making wherever you operate. For tailored information or further guidance, contact a Michael Page consultant.

Almost 50,000 participants were surveyed across 36 markets in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2024.

The report provides employers with clear findings into what truly matters to today’s employees by answering five key questions around salary, flexibility, technology, culture, and values. It identifies the key drivers shaping both global and local hiring landscapes, helping businesses understand employees’ challenges, motivations, attitudes, and expectations. By addressing these critical areas, the report aims to equip leaders with the knowledge needed to attract, retain, and engage top talent with success in 2025.

By understanding what potential and existing employees truly want from the world of work – across salary, flexibility, technology, culture, and transparency –companies can gain the clarity they need to develop more effective hiring processes and employee strategies.

These findings help shape competitive attraction, hiring, and retention approaches that align with workforce expectations, helping employers retain top talent and extend compelling job offers to the right employee. As employees continue to build new skills that add value to their roles, understanding and addressing their evolving needs becomes even more essential. With a clearer picture of employee priorities, companies can optimise their human capital by creating workplace environments and employee experience that drive engagement, enhance productivity, and support long-term business objectives in 2025 and beyond.

Yes, the report identifies essential drivers in talent development. By understanding the preferences, aspirations, and goals of job seekers, businesses can develop effective people strategies and initiatives to nurture and retain their employees.

The report covers data collected throughout November 2024, providing updated insights into the hiring and talent market for 2025.