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Chief Marketing Officer, Fintech

Vietnam Permanent View Job Description
This position defines and executes digital marketing and customer growth strategy for a large-scale digital platform. The role focuses on scaling users, enhancing digital experience, and strengthening brand presence across the full customer lifecycle.
  • Shape growth strategy for a large digital platform
  • Work with data, product, and technology teams

About Our Client

Our client is a well-established organization within the digital financial services sector, operating a fast-growing platform with a strong focus on innovation, customer experience, and technology development. The environment emphasizes continuous improvement and cross-functional alignment.

Job Description

  • Define and implement digital growth strategy across key channels
  • Manage performance marketing activities such as paid media, mobile acquisition, and partner channels
  • Design and optimize full customer funnel including awareness, acquisition, activation, engagement, and retention
  • Improve efficiency metrics such as acquisition cost, lifetime value, and conversion rates
  • Apply data, attribution models, and automation tools to enhance effectiveness
  • Set direction for user experience across digital platforms, ensuring consistency and usability
  • Align with product, technology, and data functions to enhance customer journeys
  • Establish brand positioning and ensure consistency across communication channels
  • Oversee campaigns, communication initiatives, and market presence
  • Expand digital ecosystem through partnerships and commerce initiatives
  • Use customer data to identify new revenue opportunities
  • Build marketing intelligence capabilities and data frameworks
  • Apply advanced data and AI tools to personalize customer engagement

The Successful Applicant

A successful Chief Marketing Officer should have:

  • Bachelor's degree or above in marketing, business, technology, or a related discipline
  • Extensive experience in digital marketing, growth strategy, or digital product environments
  • Background within financial services, fintech, or large digital platforms is preferred
  • Proven success in scaling digital products and driving user growth
  • Strong expertise in performance marketing, mobile growth, and lifecycle management
  • Familiarity with data ecosystems, APIs, and marketing technology tools
  • Strategic mindset combined with strong execution capability
  • Ability to coordinate across multiple functions including marketing, product, and technology
  • Data-oriented thinking with strong communication skills
  • High level of accountability, adaptability, and integrity

What's on Offer

  • Structured training and development programs
  • Exposure to senior stakeholders and strategic initiatives
  • Clear career progression opportunities within the organization
  • Comprehensive employee benefits and wellbeing programs
Contact
Trang Trinh
Quote job ref
JN-072026-7060502

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Technology & Telecoms
Location
Vietnam
Contract Type
Permanent
Consultant name
Trang Trinh
Job Reference
JN-072026-7060502

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.