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Chief Marketing Officer

Vietnam Permanent View Job Description
This is a senior leadership role driving end‑to‑end marketing strategy for a high-growth digital platform in Vietnam. The position combines consumer growth, product marketing, and B2B engagement to scale market leadership and revenue impact.
  • Lead Vietnam growth for a top Southeast Asian digital platform
  • Shape strategy & marketing with full leadership ownership

About Our Client

Our client is a leading Southeast Asian technology platform operating at the intersection of digital marketplaces and data-driven solutions. With a strong regional presence and millions of monthly users, the business is known for innovation, market leadership, and a commitment to transforming how consumers and businesses interact in a key industry sector.

Job Description

As a Chief Marketing Officer, the role will take full ownership of the country's marketing function, spanning consumer growth, customer engagement, and product positioning. Your main responsibilities will include:

  • Lead end-to-end growth strategy across acquisition, lifecycle, and retention channels
  • Drive performance marketing across key digital platforms and optimize ROI metrics
  • Scale organic channels including SEO, content, and product-led growth initiatives
  • Develop and execute B2B marketing strategies to strengthen partner engagement and revenue
  • Define go-to-market strategies, positioning, and messaging for new products
  • Partner cross-functionally with product, sales, and leadership teams to drive growth
  • Build, lead, and develop a high-performing marketing organization
  • Manage marketing budgets with strong accountability for business outcomes
  • Contribute to overall market strategy as a core member of the leadership team

The Successful Applicant

The successful candidate should have:

  • 12+ years of experience in marketing, with strong exposure to growth or performance marketing
  • Proven track record in scaling both paid and organic acquisition channels
  • Experience in digital platforms, marketplaces, or technology-driven businesses preferred
  • Strong data-driven mindset with expertise in analytics, attribution, and ROI optimization
  • Demonstrated success in building and leading high-performing teams
  • Experience in B2B or customer marketing is an advantage
  • Deep understanding of the local market and digital ecosystem
  • Strong communication and stakeholder management skill

What's on Offer

What's on Offer:

  • Opportunity to lead marketing at a flagship platform in a high-growth market
  • Strategic leadership role with direct business impact and visibility
  • Autonomy to build and shape a best-in-class marketing function
  • Competitive executive compensation package
  • Dynamic, innovative, and fast-paced environment with regional exposure

Kindly note that only successful applicants will be notified.

Contact
Miki Doan
Quote job ref
JN-042026-7002887

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Property
Location
Vietnam
Contract Type
Permanent
Consultant name
Miki Doan
Job Reference
JN-042026-7002887

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.