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Assistant Manager, Influencer & Product Marketing

Vietnam Permanent View Job Description
This position focuses on influencer marketing and integrated product communication initiatives across multiple channels. The role requires extensive experience in campaign development, creator partnerships, and marketing communication planning to strengthen brand visibility and business outcomes.
  • Exposure to large-scale marketing and creator campaigns
  • Regional environment with broad brand communication scope

About Our Client

Our client is an established consumer-focused organization with a strong market presence to delivering quality products and customer experiences. The business continues to invest in marketing innovation, digital engagement, and brand development initiatives.

Job Description

  • Develop influencer marketing programs aligned with brand and commercial priorities.
  • Manage a portfolio of creators, influencers, and content partners across different audience segments.
  • Coordinate talent sourcing, evaluation, contracting, and relationship management through external partners and agencies.
  • Build and expand creator communities to increase content generation and audience engagement.
  • Oversee campaign implementation from planning through activation and performance review.
  • Work with internal functions to ensure consistent communication across customer touchpoints.
  • Monitor campaign effectiveness using engagement, reach, conversion, and efficiency metrics.
  • Identify and mitigate brand reputation risks related to influencer activities.
  • Develop product communication strategies based on customer insights, industry developments, and market opportunities.
  • Create positioning frameworks, messaging approaches, and communication plans for product categories.
  • Deliver integrated communication activities across digital and offline channels.
  • Maintain message consistency across campaigns, content creators, and marketing channels.
  • Manage marketing budgets and track performance against business outcomes.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • Around 10 years of experience in marketing, campaign management, brand communication, or related functions.
  • Experience gained within consumer-facing industries, retail environments, agencies, or comparable sectors.
  • Strong background in influencer marketing, creator partnerships, public relations, and integrated marketing communications.
  • Experience managing creator networks, influencers, and external agencies.
  • Knowledge of omnichannel campaign planning and brand philosophy.
  • Strong project coordination and stakeholder engagement capabilities.
  • Fluency in English and Vietnamese.
  • Ability to work effectively in a fast-paced and multicultural environment.

What's on Offer

  • Opportunity to contribute to high-visibility marketing initiatives.
  • Exposure to cross-functional and multi-channel communication programs.
  • Career development within a well-established consumer-focused organization.
  • Opportunity to work with diverse stakeholders and creator ecosystems.
Contact
Trang Trinh
Quote job ref
JN-082026-7091506

Job summary

Function
Digital
Specialisation
Online Marketing Management
What is your area of specialisation?
Media & Agency
Location
Vietnam
Contract Type
Permanent
Consultant name
Trang Trinh
Job Reference
JN-082026-7091506

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.