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Head of Business Marketing

Vietnam Permanent View Job Description
We are partnering with a leading financial institution to appoint a Head of Business Marketing responsible for driving customer growth, engagement, and commercial performance. This role will lead strategic marketing initiatives, customer value proposition development, and integrated campaigns to support the organization's ambitious growth agenda.
  • Lead marketing transformation for a market-leading institution
  • Drive customer growth through data, digital and analytics

About Our Client

Our client is a well-established and highly respected organization within the financial services sector, recognized for its strong market position, innovation, and customer-centric approach. As part of its continued transformation journey, the business is investing heavily in digital capabilities, data-driven decision-making, and customer experience excellence.

Job Description

A successful Head of Business Marketing (Head of Retail Marketing) is responsible for:

  • Own and drive the marketing agenda to accelerate customer growth and deepen client engagement across key business segments.
  • Shape compelling customer value propositions and translate strategic priorities into impactful go-to-market initiatives.
  • Champion a customer-centric approach by leveraging data, insights, and market intelligence to enhance customer journeys and commercial outcomes.
  • Lead the design and execution of integrated, multi-channel marketing programs that strengthen market presence and support business objectives.
  • Partner with senior stakeholders across product, sales, digital, and operations functions to deliver sustainable revenue growth.
  • Establish clear performance metrics and continuously optimize marketing effectiveness through data-driven decision making.
  • Drive innovation, digital adoption, and best-in-class marketing practices to reinforce competitive differentiation.
  • Build, mentor, and inspire a high-performing department while fostering a culture of collaboration, accountability, and excellence.

The Successful Applicant

A successful Head of Business Marketing (Head of Retail Marketing), your main responsibilities will include:

  • 15+ years of experience in marketing, business management, strategy, consulting, or commercial leadership.
  • Strong track record of driving growth through customer-focused and commercially driven initiatives.
  • Experience leading large-scale marketing, customer, or business transformation programs.
  • Deep understanding of customer segmentation, value proposition management, and performance marketing.
  • Strong stakeholder management skills with the ability to influence senior executives.
  • Data-driven mindset combined with strategic thinking and execution excellence.
  • Proven leadership experience managing high-performing teams in complex environments.

What's on Offer

What's On Offer:

  • Opportunity to shape the future growth strategy of a leading organization.
  • High-impact leadership position with significant visibility across the business.
  • Exposure to enterprise-wide transformation and innovation initiatives.
  • Collaborative and performance-oriented culture.
  • Competitive executive compensation package and long-term career development opportunities.



This is an excellent opportunity for an experienced professional to take on a leadership role and drive impactful change. Pleasse note that only successful applicants will be notified.

Contact
Miki Doan
Quote job ref
JN-092026-7114326

Job summary

Function
Banking & Financial Services
Specialisation
Commercial Management & Strategy
What is your area of specialisation?
Financial Services
Location
Vietnam
Contract Type
Permanent
Consultant name
Miki Doan
Job Reference
JN-092026-7114326

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.