Back to search

Associate Digital Marketing Manager, Social Media & Engagement

Vietnam Permanent View Job Description
This position manages social media and digital marketing initiatives across multiple online channels to strengthen brand presence and customer engagement. The role uses customer insights, campaign performance data, and cross-functional coordination to improve digital outcomes and audience reach.
  • Shape digital engagement across high-visibility consumer channels.
  • Join a growing retail business with long-term career prospects.

About Our Client

Our client is a well-established consumer retail organization with a strong presence in its sector. The business focuses on customer experience, digital innovation, and sustainable growth across multiple channels.

Job Description

  • Manage end-to-end social media strategy and execution across key platforms.
  • Plan and deliver integrated digital marketing campaigns with a focus on owned social channels.
  • Use customer insights and performance data to refine audience targeting, content planning, and personalization efforts.
  • Coordinate with agency partners and platform representatives to enhance campaign effectiveness and channel performance.
  • Ensure consistent messaging across marketing, communications, product, and commercial functions.
  • Track key performance indicators including reach, engagement, traffic, and conversion metrics.
  • Contribute to the development of owned-channel strategy and long-term digital growth initiatives.
  • Introduce new content approaches, engagement tactics, and community development activities.
  • Provide clear direction to agency partners and internal stakeholders on channel priorities and campaign execution.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, Economics, or a related discipline.
  • Approximately 8+ years of digital marketing experience within a consumer-focused or retail environment.
  • Track record delivering multi-channel digital campaigns and performance-focused marketing initiatives.
  • Experience with both customer acquisition and customer retention programs.
  • Knowledge of consumer marketing and retail customer behavior.
  • Business-level English communication skills, both written and verbal.
  • Strong data interpretation skills with the ability to translate findings into practical actions.
  • Commercial mindset with curiosity, initiative, and attention to detail.
  • Interest in digital marketing innovation, customer engagement, and brand growth.
  • Adaptability and willingness to work within established systems and processes.

What's on Offer

  • Exposure to broad digital marketing and social media initiatives.
  • Opportunity to influence customer engagement across multiple channels.
  • Professional development within a growing retail environment.
  • Comprehensive employee benefits and wellbeing programs.
Contact
Trang Trinh
Quote job ref
JN-082026-7092123

Job summary

Function
Digital
Specialisation
Social Media
What is your area of specialisation?
Media & Agency
Location
Vietnam
Contract Type
Permanent
Consultant name
Trang Trinh
Job Reference
JN-082026-7092123

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.