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Country Head

Ho Chi Minh City Permanent Work from Home or Hybrid View Job Description
Lead the growth of one of the most ambitious international education businesses in the region, combining commercial leadership, strategic partnerships, and data-driven decision making. This is an opportunity for a hands-on leader to scale a rapidly growing Vietnam operation while shaping how students access global education opportunities.
  • Join a business experiencing exceptional growth and ongoing investment.
  • Help shape Vietnam's fast growing education market

About Our Client

Our client is a leading international education platform connecting students, institutions, and recruitment partners worldwide. With a strong presence across Asia and a global network of university partners, the business is transforming the way students discover and access overseas education opportunities.

Operating in a high-growth environment, the organisation continues to expand aggressively across key markets and is looking for a commercially minded Country Manager to lead its next phase of growth in Vietnam. This role will oversee a sizeable local team while working closely with regional stakeholders across Southeast Asia and India.

Job Description

Reporting directly to CEO, the Country Manager will take full ownership of the Vietnam business, driving growth, operational excellence, and market expansion.

Key responsibilities include:

  • Develop and execute the country growth strategy to deliver ambitious revenue and market share targets.
  • Lead and inspire a team of approximately 75 employees across sales, marketing, operations, and student services.
  • Drive a strong B2C growth agenda through customer acquisition, conversion optimisation, and performance-driven marketing initiatives.
  • Establish a highly disciplined, data-led approach to business management, using analytics and insights to guide strategic and commercial decisions.
  • Build and strengthen partnerships with universities, education institutions, government bodies, agents, and other key stakeholders.
  • Act as a visible brand ambassador in the market, enhancing the organisation's presence within the local education ecosystem.
  • Identify and unlock new partnership opportunities that create sustainable competitive advantage and accelerate growth.
  • Foster a culture of accountability, execution excellence, innovation, and continuous improvement.
  • Work collaboratively with regional teams to leverage best practices and support long-term business objectives.
  • Ensure operational effectiveness, compliance, and strong financial performance across the Vietnam business.



The Successful Applicant

The ideal candidate will be an entrepreneurial and commercially driven leader with a proven ability to scale businesses within a consumer-focused environment.

You will likely bring:

  • Significant leadership experience within a B2C, consumer services, education, EdTech, digital, or high-growth business.
  • A strong track record of using data, analytics, and performance metrics to drive commercial outcomes.
  • Experience leading performance marketing and customer acquisition strategies.
  • Demonstrated success in building strategic partnerships and expanding external networks.
  • Strong commercial acumen combined with operational discipline and execution rigour.
  • Exceptional communication and stakeholder management skills.
  • Experience managing and developing large teams in a fast-paced, growth-oriented environment.
  • Fluency in English and Vietnamese.



Critical Success Factors:

The CEO is particularly seeking a leader who embodies:

  • Bias for Action - someone who is hands-on, proactive, and prepared to roll up their sleeves to drive results.
  • Strong Network - capable of opening doors, building partnerships, and influencing key stakeholders.
  • Outstanding Communication - able to engage, inspire, and represent the organisation both internally and externally.



Equally important is a growth mindset, hunger to succeed, and the ambition to build something meaningful in a business that continues to scale year after year.

What's on Offer

  • Opportunity to lead one of the company's largest and most important markets in the region.
  • Significant visibility with senior leadership and direct influence on business strategy.
  • Join a business experiencing exceptional growth and ongoing investment.
  • Autonomy to shape the Vietnam operation and leave a lasting impact on its future success.
  • Exposure to regional and global stakeholders across a dynamic international organisation.
  • Competitive executive remuneration package and long-term career progression opportunities.



Contact
May Wah Chan
Quote job ref
JN-102026-7123155

Job summary

Function
Sales
Specialisation
General Management
What is your area of specialisation?
Technology & Telecoms
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
May Wah Chan
Job Reference
JN-102026-7123155
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.