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Senior Trade Activation Manager (FMCG)

Vietnam Permanent USD999,999,999 - USD999,999,999 per year View Job Description
An exciting opportunity for an experienced Trade Marketing professional to lead nationwide activation strategies across multiple brands and channels. This role combines strategic planning, commercial leadership, retailer engagement, and cross-functional stakeholder management to accelerate market performance and execution excellence.
  • Join a globally recognized FMCG leader driving transformation.
  • Lead nationwide activation strategy with significant business impact

About Our Client

The organisation operates in the FMCG (Fast Moving Consumer Goods) industry in Ho Chi Minh.Our client is a leading multinational consumer goods company with a strong presence across global markets. Known for its innovation, transformation agenda, and people-first culture, the organization offers outstanding career development opportunities, international exposure, and the chance to influence large-scale commercial strategies.

Job Description

As a Senior Trade Activation Manager (Fmcg), your main responsibilities will include:

.Reporting to senior commercial leadership, the successful candidate will:

  • Develop and implement nationwide trade activation strategies aligned with business and brand priorities.
  • Translate consumer, market, and regional insights into impactful activation plans and retailer programs.
  • Drive excellence in field execution through close collaboration with regional commercial teams.
  • Lead retailer engagement initiatives and loyalty programs to strengthen long-term partnerships.
  • Monitor competitive activities and identify opportunities to accelerate growth and market share.
  • Manage significant trade investment budgets and maximize return on investment.
  • Track campaign effectiveness through KPIs and continuously optimize activation performance.
  • Lead, coach, and develop a high-performing team while fostering strong cross-functional partnerships.
  • Collaborate closely with Sales, Marketing, Finance, Legal, and Operations teams to ensure successful execution.



The Successful Applicant

A successful Senior Trade Activation Manager (Fmcg) should have:

  • Bachelor's Degree in Business, Marketing, Commerce, or a related discipline.
  • 7-10+ years of experience within FMCG, preferably in Trade Marketing, Trade Activation, Commercial Planning, or Sales Excellence.
  • Strong understanding of route-to-market, channel development, and nationwide activation programs.
  • Proven experience managing large-scale campaigns across multiple brands and regions.
  • Excellent commercial acumen with strong analytical and financial management capabilities.
  • Demonstrated leadership experience with the ability to influence senior stakeholders.
  • Strong project management and execution capabilities in a fast-paced environment.
  • Excellent English communication, presentation, and stakeholder management skills.



What's on Offer

Our client offers you:

  • Opportunity to join a world-class multinational organization undergoing significant transformation.
  • Highly visible role with nationwide scope and strategic impact.
  • Leadership opportunity managing key commercial initiatives and investment plans.
  • Competitive remuneration package with attractive performance incentives.
  • Comprehensive healthcare and employee wellbeing benefits.
  • Strong internal mobility and career progression opportunities locally and internationally.
  • Access to best-in-class learning, leadership development, and global talent programs.
  • Inclusive, collaborative, and high-performance working environment.



If you are interested in this Senior Trade Activation Manager (Fmcg) role in Ho Chi Minh, please apply.

Contact
Kim Le
Quote job ref
JN-112026-7139226

Job summary

Function
Marketing
Specialisation
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Vietnam
Contract Type
Permanent
Consultant name
Kim Le
Job Reference
JN-112026-7139226

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.