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Brand Lead - Retail

Ho Chi Minh City Permanent USD50,000 - USD57,700 per year View Job Description
As a Brand Lead in the Retail industry, you will oversee the strategic planning and execution of marketing initiatives. This role is based in Ho Chi Minh and focuses on driving brand growth
  • Drive strategic marketing initiatives with high business impact.
  • Shape and grow a retail brand with end-to-end ownership.

About Our Client

A leading retail company driving innovation and brand excellence

Job Description

Your main responsibilities:

  • Developing and implementing brand strategies to establish and grow the new brand within the market.
  • Collaborating with cross-functional teams to align marketing efforts with business goals.
  • Planning and executing marketing campaigns to enhance brand visibility and customer engagement.
  • Monitoring market trends and competitor activities to identify opportunities and challenges.
  • Managing budgets and ensuring cost-effective marketing strategies.
  • Building strong relationships with external agencies and partners to support brand initiatives.
  • Tracking and analysing campaign performance to optimise results and improve ROI.
  • Ensuring alignment with the brand vision and guidelines.

The Successful Applicant

You should have:

  • Proven expertise in marketing, preferably within the Retail industry.
  • Strong understanding of brand management and market positioning.
  • Excellent analytical skills to evaluate market trends and campaign performance.
  • Ability to manage multiple projects and work collaboratively with cross-functional teams.
  • Exceptional communication and relationship-building skills.
  • Strategic thinking with a focus on achieving business goals.
  • A proactive approach to problem-solving and decision-making.

What's on Offer

  • Competitive salary with attractive performance-based bonus.
  • Permanent position with opportunities for career growth.



If you are ready to lead a new brand in the Retail industry, we encourage you to apply.

Contact
Phuong Vu
Quote job ref
JN-072026-7068637

Job summary

Function
Marketing
Specialisation
Brand Management
What is your area of specialisation?
Retail
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Phuong Vu
Job Reference
JN-072026-7068637

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.