Commercial Head

Ho Chi Minh City Permanent View Job Description
This strategic leadership role carries full commercial responsibility and oversees the entire P&L performance of the business unit.
  • Opportunity to lead a significant and growing business within the food industry.
  • Full ownership of commercial strategy and business performance.

About Our Client

Our client is a leading company offering integrated Farm-to-Table solutions and is seeking a dynamic Commercial Head to lead and accelerate the growth of its fresh protein business.

Job Description

Business Leadership & P&L Management

  • Own and manage the full Profit & Loss (P&L) of the fresh chicken business.
  • Develop and execute commercial strategies to deliver revenue growth, market share expansion, and profitability targets.
  • Monitor business performance and implement corrective actions to achieve financial objectives.



Sales & Business Development

  • Identify and develop new business opportunities across traditional trade, modern trade, food service, and key accounts.
  • Build strong relationships with strategic customers and distribution partners.
  • Lead negotiations and drive sustainable commercial agreements.



Marketing & Market Development

  • Develop market expansion strategies based on consumer insights and market trends.
  • Strengthen brand positioning and product portfolio competitiveness.
  • Drive initiatives to increase product penetration and customer loyalty.



Supply Chain & Demand Planning

  • Collaborate closely with production, supply chain, and planning teams to ensure effective demand forecasting and inventory management.
  • Balance market demand with operational capabilities to maximize business efficiency.



Team Leadership

  • Lead, coach, and develop multifunctional teams across Sales, Marketing, Planning, and Supply Chain.
  • Foster a high-performance, accountable, and customer-centric culture.
  • Act as a key member of the leadership team, contributing to overall business strategy and organizational growth.



The Successful Applicant

Essential Qualifications

  • Bachelor's degree in Business, Marketing, Agriculture, Food Technology, or a related discipline.
  • Proven leadership experience managing a business unit, commercial function, or category with full P&L responsibility.
  • Strong understanding of commercial drivers, profitability management, and business performance metrics.



Preferred Experience

  • Solid knowledge of the fresh protein industry, particularly poultry, meat, livestock, or related food sectors.
  • Successful track record in business development and market expansion.
  • Experience leading cross-functional teams including Sales, Marketing, Planning, and Supply Chain.
  • Strong understanding of go-to-market strategies, distribution networks, and customer management.



Personal Attributes

  • Highly extroverted and relationship-oriented
  • Strong commercial mindset with excellent P&L understanding
  • Proven people leadership and team-building capability
  • Entrepreneurial approach with strong business development skills
  • Results-driven with excellent influencing and stakeholder management abilities
  • Agile, hands-on, and comfortable working in a fast-paced environment

What's on Offer

  • Opportunity to lead a significant and growing business within the food industry.
  • Full ownership of commercial strategy and business performance.
  • High visibility role with direct impact on company growth and profitability.
  • Competitive compensation package including performance incentives.



Contact
Huyen Ly
Quote job ref
JN-092026-7106714

Job summary

Function
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Huyen Ly
Job Reference
JN-092026-7106714

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.