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Head of Brand - Financial (Hanoi)

Hanoi Permanent View Job Description
The Head of Brand will lead strategic initiatives to strengthen brand identity and drive growth within the financial services sector. This role is based in Hanoi and focuses on developing and implementing innovative branding strategies to enhance market presence.
  • Lead end-to-end brand strategy in a leading local financial organization
  • Drive impactful campaigns, elevate brand equity and customer engagement at scale

About Our Client

Our client is a large organization in the financial services industry, recognized for its focus on innovation and market leadership. They are committed to delivering high-quality solutions and fostering growth within a professional and forward-thinking environment.

Job Description

Your main responsibilities:

  • Developing and executing comprehensive brand strategies to align with business objectives.
  • Overseeing brand positioning, ensuring consistency across all communication channels.
  • Leading market research efforts to identify trends and insights for brand enhancement.
  • Collaborating with internal teams to create impactful marketing campaigns and materials.
  • Managing relationships with external agencies to ensure alignment with brand goals.
  • Monitoring brand performance metrics and implementing improvement strategies.
  • Driving initiatives to enhance customer engagement and brand loyalty.
  • Providing leadership and mentorship to the branding team, fostering professional growth.

The Successful Applicant

You should have:

  • Strong expertise in brand and marketing management within the financial services sector.
  • Developing and implementing strategic branding initiatives.
  • Excellent communication and project management skills.
  • The ability to analyze market trends and translate insights into actionable strategies.
  • Proven leadership skills to guide and motivate a agile team.
  • A passion for innovation and a results-oriented mindset.

What's on Offer

Our client offers you:

  • A competitive annual salary with attractive bonus and other special financial package programs



This is a permanent opportunity to lead brand strategy in a thriving financial services organization in Hanoi. If this aligns with your career aspirations, we encourage you to apply today!

Contact
Phuong Vu
Quote job ref
JN-052026-7026086

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Financial Services
Location
Hanoi
Contract Type
Permanent
Consultant name
Phuong Vu
Job Reference
JN-052026-7026086

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.