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Head of Marketing - FMCG

Ho Chi Minh City Permanent View Job Description
The Head of Marketing Leader for FMCG in Ho Chi Minh City will lead strategic marketing initiatives to drive brand growth and market presence. This role requires expertise in developing and executing impactful marketing strategies tailored to the FMCG industry.
  • Proven leader driving brand growth, innovation, and commercial impact
  • Expertise in scaling market growth through cross-functional leadership

About Our Client

An organisation based in Ho Chi Minh City operating within the FMCG sector.

Job Description

As a Head of Marketing, your main responsibilities will include:

  • Developing and executing comprehensive marketing strategies to strengthen brand presence in the FMCG industry.
  • Leading and mentoring the marketing team to achieve business objectives.
  • Collaborating with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
  • Analysing market trends and consumer insights to identify growth opportunities.
  • Overseeing the creation and execution of promotional campaigns and product launches.
  • Managing marketing budgets effectively to maximise return on investment.
  • Building strong relationships with external partners and stakeholders to enhance brand visibility.
  • Monitoring and reporting on the performance of marketing activities to ensure continuous improvement.

The Successful Applicant

A successful Head of Marketing should have:

  • Proven expertise in the FMCG industry with a strong understanding of marketing principles and strategies.
  • A track record of successfully leading marketing teams and delivering measurable results.
  • Expertise in developing and managing marketing budgets.
  • Strong analytical skills with the ability to interpret market data and consumer behaviour.
  • Excellent communication and collaboration skills to work effectively with internal and external stakeholders.
  • Proficiency in marketing tools and technologies.
  • A strategic mindset with a focus on driving growth and innovation.

What's on Offer

  • Competitive base salary with attractive bonus
  • Permanent position located in Ho Chi Minh City.



Contact
Phuong Vu
Quote job ref
JN-092026-7102826

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Phuong Vu
Job Reference
JN-092026-7102826

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.