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Integrated Brand Communications Manager - Fashion Retail

Ho Chi Minh City Permanent View Job Description
As a Integrated Brand Communications Manager in the retail industry, you will lead the development and execution of communication strategies to enhance brand visibility and foster customer loyalty in Ho Chi Minh City. This permanent position offers a unique opportunity to contribute to the marketing and agency department.
  • Drive retail brand engagement with data-driven marketing
  • Lead impactful marketing communications strategies in a fast-growing retailer

About Our Client

The organisation operates within the fasy-growing retail industry based in Ho Chi Minh City.

Job Description

Your main responsibilities will include:

  • Developing and implementing strategic brand communication plans to increase brand awareness and engagement.
  • Overseeing membership programmes to drive customer loyalty and retention.
  • Collaborating with internal teams to align marketing strategies with business objectives.
  • Managing campaigns across multiple channels, ensuring consistent messaging and branding.
  • Analyzing market trends and customer insights to inform marketing strategies.
  • Monitoring campaign performance and preparing detailed reports for stakeholders.
  • Building relationships with external agencies and vendors to optimize marketing initiatives.
  • Ensuring compliance with industry standards and maintaining brand integrity.

The Successful Applicant

You should have:

  • A degree in marketing, communications, or a related field.
  • Expertise in developing and executing brand communication strategies.
  • Strong knowledge of the fashion retail industry and its marketing trends.
  • Proven ability to manage membership programmes and customer engagement initiatives.
  • Strong exposure in working with cross-functional teams and external partners.
  • Excellent analytical skills to assess campaign performance and market trends.
  • Strong project management and organisational skills.
  • Proficiency in digital marketing tools and platforms.

What's on Offer

  • A competitive base salary with attractive bonus
  • Opportunities for professional growth within the retail industry.



If you are ready to take on this exciting role as an Integrated Brand Communications Manager in Ho Chi Minh City, we encourage you to apply.

Contact
Phuong Vu
Quote job ref
JN-102026-7119548

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Phuong Vu
Job Reference
JN-102026-7119548

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.