Sales Manager - Printing & Packaging Solution - HCM

Ho Chi Minh City Permanent View Job Description
The Sales Manager / Business Development Manager will drive revenue growth by developing new business opportunities and expanding strategic relationships with key printing and packaging manufacturers across Vietnam. This role combines consultative selling, market development, and account management to deliver solutions that improve customers' production efficiency, print quality, and operational performance.
  • International Environment
  • Exposure to innovative technologies, solutions

About Our Client

Our client is a leading provider of printing and packaging solutions, supplying equipment, technologies, consumables, and value-added services to printing and packaging manufacturers across Vietnam. With a strong presence in the industry and partnerships with leading global brands, the company is expanding its commercial team to support its growth ambitions and strengthen relationships with key customers.

Job Description

Business Development & Sales Growth

  • Develop and execute sales strategies to achieve annual revenue, profitability, and market share targets.
  • Identify and pursue new business opportunities within the printing and packaging manufacturing industry.
  • Build and maintain relationships with key decision-makers including Owners, General Managers, Factory Managers, Production Managers, Procurement Managers, and Technical Managers.
  • Manage the full sales cycle from prospecting and qualification to proposal development, negotiation, and contract closure.
  • Generate new leads through industry networks, trade exhibitions, referrals, and direct customer engagement.
  • Achieve individual sales targets and contribute to overall business growth objectives.



Key Account Management

  • Develop long-term partnerships with major printing and packaging manufacturers.
  • Expand business opportunities within existing accounts through consultative and solution-based selling approaches.
  • Conduct regular customer visits and business reviews to identify operational challenges and growth opportunities.
  • Ensure high levels of customer satisfaction, retention, and account development.



Solution Selling & Technical Consultation

  • Promote the company's portfolio of products, technologies, and solutions for the printing and packaging industry.
  • Understand customer manufacturing processes and recommend solutions that improve productivity, reduce waste, enhance print quality, and optimize operational efficiency.
  • Collaborate with technical and application teams to develop customized solutions that meet customer requirements.
  • Support product demonstrations, trials, testing, and implementation activities.
  • Prepare commercial proposals, quotations, and tender submissions.



Market Intelligence & Strategic Development

  • Monitor market trends, industry developments, competitor activities, and emerging technologies in the printing and packaging sector.
  • Identify business opportunities across commercial printing, labels, flexible packaging, folding cartons, corrugated packaging, and digital printing segments.
  • Gather customer insights and market feedback to support product strategy and portfolio development.
  • Represent the company at industry exhibitions, seminars, conferences, and networking events.



Cross-functional Collaboration

  • Work closely with technical, service, supply chain, and customer support teams to ensure successful project execution.
  • Coordinate product delivery, installation, commissioning, troubleshooting, and after-sales support.
  • Ensure effective communication between customers and internal stakeholders throughout the project lifecycle.

The Successful Applicant

  • Bachelor's Degree in Business Administration, Sales & Marketing, Printing Technology, Packaging Technology, Engineering, or related disciplines.
  • Minimum 5 years of B2B sales or business development experience.
  • Strong experience within the printing, packaging, converting, paper, label, graphic arts, or related manufacturing industries.
  • Proven track record of developing new business and managing strategic accounts.
  • Experience selling equipment, consumables, materials, software, or technical solutions to printing and packaging manufacturers is highly preferred.
  • Established network within Vietnam's printing and packaging industry would be an advantage.



What's on Offer

  • Competitive salary
  • Performance-based bonus opportunities.
  • Location: HCM
Contact
Barney Tran
Quote job ref
JN-072026-7074702

Job summary

Function
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
Industrial / Manufacturing
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Barney Tran
Job Reference
JN-072026-7074702

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.