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Trade Marketing Manager - Retail

Ho Chi Minh City Permanent View Job Description
As a Trade Marketing Manager in Ho Chi Minh, you will shape trade marketing plans for a leading retail business and help bring clear product messages to market. You will work across marketing activities to support product visibility and commercial goals in Ho Chi Minh.
  • Drive growth through pricing, portfolio and commercial excellence
  • Lead impactful initiatives that shape long-term business success

About Our Client

The leading organisation operates in the retail industry in Ho Chi Minh.

Job Description

Your main responsibilities:

  • Develop go-to-market and commercial strategies that support business growth objectives.
  • Define clear customer value propositions and messaging for target audience segments.
  • Plan and execute marketing initiatives to enhance brand visibility and market presence.
  • Coordinate integrated communication campaigns across multiple marketing channels.
  • Collaborate with cross-functional teams to ensure seamless campaign execution and alignment.
  • Analyze market dynamics, consumer behavior, and competitive activities to identify growth opportunities.
  • Monitor business performance and campaign effectiveness, providing insights and recommendations for continuous improvement.
  • Support pricing, portfolio, and commercial planning initiatives to drive sales and profitability.

The Successful Applicant

You should have:

  • Strong exposure in trade marketing, category management, or commercial marketing with deep understanding of market development and growth strategies.
  • Ability to translate complex business information into clear and compelling customer-focused communication.
  • Strong knowledge of integrated marketing planning, campaign execution, and multi-channel coordination.
  • Ability to analyze market trends, consumer insights, and competitive dynamics to support business decisions.
  • Collaborating with cross-functional teams to deliver commercial and marketing initiatives effectively.
  • Strong analytical skills with the ability to measure performance, generate insights, and identify opportunities for improvement.
  • Commercial acumen and supporting sales growth, profitability, and business performance objectives.
  • Excellent stakeholder management, communication, and presentation skills in a fast-paced environment.

What's on Offer

Our client offers you attractive compensation package , long term career growth in the leading retail MNCs

Contact
Phuong Vu
Quote job ref
JN-092026-7110013

Job summary

Function
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
Retail
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Phuong Vu
Job Reference
JN-092026-7110013

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.